The Fight for Progress: A New Growth Strategy for Guardian Australia with Howatson+Co

Date: 31 August, 2022

Guardian Australia's open, factual and fearless journalism has driven significant audience growth and affinity over the past few years.

As the publisher approaches 10 years in the market, Guardian Australia is entering a new phase of growth. Last month, it launched its first-ever brand platform, produced by Howatson+Co, complemented by an editorial partnership with JCD. This multi-year growth strategy positions the Guardian as a trusted and mission-driven news source at a moment when trust in media is at an all-time low.