The Joy of Text – What Messaging Apps Mean for Brands

Speakers: Holly Joshi, Senior Manager Optimisation & Analytics APAC, SapientNitro; Niklas Zillinger, Manager Experience Design, SapientNitro Australia

July 8, 2016

Billions of text messages are sent every day. Facebook bought WhatsApp, Microsoft acquired Skype. WeChat integrated an entire service ecosystem including payment, restaurant booking and flight check-in. Message-based interactions will clearly become a major part of highly-personalised communications between brands and consumers.