The Payoff of Purpose and Reputation in the Eyes of Australian Consumers

Speakers: Jehan Ratnatunga, co-founder & VP of strategy & growth, Who Gives a Crap; Natalie Kidd, chief people & purpose officer, Intrepid Travel; Rhys Ryan, CEO, Porter Novelli

Date: 19 May, 2022

What do Lego, Telstra and Ash Barty have in common? They all believe purpose is central to their success. Since purpose became Australia’s corporate buzzword in 2018, organisations big and small have realised that consumers are leaning towards companies that do good and are working to position themselves as leaders spearheading the way to a better tomorrow.