The Shift 20 Initiative: Disability Representation & the Transformative Brand Journeys So Far

Date: 28 May 2025

The Shift 20 Initiative is a coalition of the nation’s top brands working towards increased representation, inclusion and accessibility in marketing and communications. Having already celebrated one year in operation, how is the initiative delivering on its mission? Come and hear the scorecard first-hand from leading CMOs as they discuss their respective brand journeys so far. Delegates will glean insights on the wider opportunities that being inclusive of disability (beyond just representation on screen) has, and even ways it unlocks deeper connections with their customers.