Ute Beaut – Volkswagen’s Push into an Iconic Category

July 14, 2018

In this session, senior executives from Volkswagen Group and DDB Sydney take the stage to explain the marketing story behind the VW Amarok, the German brand’s player in a category that has been dominated by the same brands for decades.

The session explores The Naked Ute Campaign and the ins and outs of how that was created. It details the Naked Ute results and how it was backed up by the Korama campaign.