Date: 23 September 2025
Retail media is exploding in scale and influence, but inside many organisations it’s still up for grabs. Is it a marketing channel, a media investment, a sales lever, or an extension of trade spend?
In this fast-paced panel, leaders from across the ecosystem will debate the tug-of-war for ownership: who holds the budget, who sets the KPIs, and what the customer experience suffers (or gains) when the wrong team is in charge. The conversation won’t stop at turf wars; we’ll explore how collaboration, new ways of working, and clear accountability can turn retail media from a battleground into a driver of growth.
