You Don’t Make Friends with Salad

Date: 28 August 2025

In this session, we take the audience on a journey through our three-year process of creating a new brand platform - one that’s not just a campaign, but a cultural movement born from real challenges and real insight. Starting with uncovering a simple philosophy about us: Less of the More, More of the Good. This became our guiding principle to help us cut through the noise and avoid serving another tourism salad.