1.524m metro viewers tune in for Novak Djokovic’s eighth Australian Open title win

The Australian Open has wrapped, with 1.524m metro viewers tuning in for the last match, the men’s final between Novak Djokovic and Dominic Thiem. The game pushed just over 2m national viewers and drew 828,000 national viewers in the key advertising demographic of 25-54. 1.589m watched 2019’s men’s final between Djokovic and Rafael Nadal. 

It wasn’t the only final on TV on Sunday night though. Ten’s I’m A Celebrity, Get Me Out Of Here also wrapped, bringing in 884,000 metro viewers for the winner announcement. The announcement was only slightly down on 2019’s final moments which brought in 894,000 metro viewers, but up on 2018 when 804,000 tuned in.

The episode in the lead up to the winner’s announcement drew 803,000 metro viewers. Both the episode and the winner’s announcement ran in direct comparison with the Australian Open men’s final. 2020’s premiere episode drew 980,000 metro viewers at the beginning of January.

Also going up against I’m A Celebrity and the tennis was the premiere of Seven’s revamped My Kitchen Rules format – The Rivals. The season is the 11th of the program and the first of the new format which sees favourites return and go up against new challengers.

498,000 tuned in for the first episode, the lowest premiere for the format to date. It dropped 39% on 2019’s premiere of 816,000 metro viewers and 57% from 2018’s 1.182m.

In the minute-by-minute ratings, the program started well, sitting around 850,000, but dropped consistently over its almost two hour duration.

The first episode of ABC’s Insiders with David Speers at the helm aired on Sunday morning, bringing in 292,000 metro viewers. Niki Savva, Phil Coorey and Renee Viellaris joined Speers on the news program.

Elsewhere in news, Seven News was the most-popular option, with 1.076m viewers tuning in. 966,000 watched Nine News and 702,000 ABC News.

The tennis dominated the key advertising demographics, taking the top spot in all three – 16-39, 18-49 and 25-54 – and taking second in the younger two. I’m A Celebrity took second place with 25-54s.

Nine also managed a 43.2% audience share with metro audiences 25-54 and 51.0% with 16-39s.

Nine also overwhelmingly won the night in the audience shares, holding a main channel share of 40.0% and a network share of 45.9%. Seven secured 14.0% and 19.6% and Ten 11.8% and 16.8%. ABC held 8.6% and 11.6% and SBS 4.0% and 6.1%. The most-watched multi-channel was 10 Bold with 3.3%.


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