Opinion

TONY JAQUES | 2 days ago

The cost of a crisis

Crises cause a range of impacts – organisational, reputational, operational and political – but no crisis impact is typically so immediate as the financial fallout. Think no further than BHP Billiton which lost $8.9 billion of market value in a single day in May when the Brazili...

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing