Opinion

NICOLAS CHU | 30 mins ago

Five ways marketers can engage the profitable Chinese market

The affluent Chinese middle class is growing. More consumers have money to spend and are willing to buy online. To capitalise, western marketers must discover how to reach them. Below are recommendations based on my experiences to help your business tap into the Chinese digital eco...

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing