Taylor Swift has built the most unshakable empire of our time, not by accident but by design. She has turned the business of being an artist into a patient play of cultural authority where her audience is glued to every move – and today’s launch of her new album, The Life of A Showgirl, is no exception. As Patrice Pandeleos, managing director of Seven Communications, explains, what looks effortless is actually a masterclass in timing, strategy, and control, showing that true impact is earned, not bought.
Love her or loathe her, Taylor Swift is a PR powerhouse
