About Mumbrella

Mumbrella launched in 2008, and covers everything under Australia’s media and marketing umbrella.

To view details of our portfolio of conferences, training and awards click here.

Mumbrella is owned by The Intermedia Group.

To enquire about job opportunities, please email our chief of staff Belinda Cusack.

Editorial team:

Please send general news releases to news@mumbrella.com.au. This email address reaches the entire team.
Please use the following people as your first point of contact: News coverage – Hal Crawford, Mumbrella Pro – Belinda Cusack, event content – Cat McGinn
Interested in submitting an opinion piece? Please read these guidelines.

Publisher – Tim Burrowes
email tim@mumbrella.com.au

Editorial Director – Hal Crawford
email hcrawford@mumbrella.com.au

Features Editor – Nathan Jolly
email njolly@mumbrella.com.au

Editorial Assistant – Matthew Leong
email mleong@mumbrella.com.au

Head of Curated and Commercial Content – Cat McGinn
email cat@mumbrella.com.au

Sales team:

Commercial Director – Victoria Seymour
+61 424 373 063 or email victoria@mumbrella.com.au

Partnerships Manager – Denise Fletcher
+61 431 556 752 or email dfletcher@mumbrella.com.au

Mumbrella bespoke:

Contact for tailored content marketing solutions. Click here for more.

Marketing team:

Head of Marketing – Jordan Dervish
email jdervish@mumbrella.com.au

Marketing Manager – Anne Nguyen
email anguyen@mumbrella.com.au

Marketing and Event Coordinator – Alexander Halim
email ahalim@mumbrella.com.au

Events team:

Head of Events – Carly Pollifrone
+61 414 938 748 or email cpollifrone@mumbrella.com.au

Senior Events Manager – Tracey Lewis
+ 61 423 876 826 or email tlewis@mumbrella.com.au

Event Manager – Ginny Leng
+61 402 158 992 or email jleng@mumbrella.com.au

Event Coordinator – Faye Winarta
+61 412 641 505 or email fwinarta@mumbrella.com.au

Our office address is 41 Bridge Road, Glebe NSW 2037.

We provide regular email updates.

Keep up to date with the latest in media and marketing

You can follow Mumbrella on X at http://twitter.com/Mumbrella

And you can find Mumbrella on Facebook, LinkedIn and Instagram.

Advertising and sponsorship opportunities

We accept advertising on our daily Mumbrella and Unmade email’s, fortnightly CommsCon email, on the Mumbrella website and in the Mumbrellacast and sponsorship for all the Mumbrella and Unmade events.

For information on our media kit, please contact Commercial Director Victoria Seymour or Partnerships Manager – Denise Fletcher.

To view our advertising Terms and Conditions, please click here.

Jobs board

We also offer a free media and marketing jobs board. For queries about the job board please email Matthew Leong.

Contact us

Mumbrella Media (trading as Mumbrella)
Postal Address: 41 Bridge Road, Glebe NSW 2037
Email: reception@intermedia.com.au

For event terms and conditions, click here.

Mumbrella’s community and comment guidelines are available via this link.

Editorial policy

Introduction

Mumbrella is a brand of excellence in the media and marketing industry, committed to shaping, challenging, and inspiring our community. Our mission is driven by a set of core values and behaviours that guide our content creation, our interactions with one another, and our engagements with our audience, commercial partners, and staff. This editorial policy outlines the principles and standards that reflect our purpose, behaviours, and values.

Our editorial mission

Our goal is to inform, engage, and inspire professionals within the media and marketing industry through high-quality digital content, events, and awards. Our primary target audience is brand marketers. Our secondary audience is among the companies that marketers select to help grow their brands: media owners, media agencies, media buyers, and communications and public relations teams. We aim to serve as a contributing partner to our industry, empowering our professional audience to excel in their roles.

Our ambition

By adhering to these principles, Mumbrella aims to be a leading voice in the media and marketing industry, championing the values of excellence, integrity, inclusivity, and innovation. Together, we can create a more informed, engaged, and inspired community, driving the future of media and marketing.

Content excellence and integrity

Exceptional Content: We strive to deliver content that exceeds expectations, providing insightful, bold, and compelling journalism that stands above the rest.

Bold and Truthful: Our content will be courageous and provocative, always grounded in truth and transparency. We seek to challenge the status quo, fostering a culture of open dialogue and critical thinking.

Insightful Analysis: Through clever and compelling storytelling, we aim to offer deep insights into the latest trends, strategies, and innovations in the media and marketing landscape.

Diversity and community values

Inclusivity: We commit to fostering an environment where diversity is celebrated and all voices are heard. Our content will reflect the rich diversity of our industry, promoting equality and inclusion in all we do.

Collaboration and Trust: We believe in the power of teamwork and the importance of building trusting relationships within our community. Our editorial practices will encourage collaboration and shared success.

Curiosity and Growth: Our content will reflect a spirit of curiosity, encouraging continuous learning, experimentation, and adaptation. We commit to digging deeper into the issues that matter, driving innovation and growth within the industry.

Responsibility to Our Customers

Audience-Centric: Our editorial decisions will always prioritise the needs and interests of our audience, aiming to provide them with valuable, relevant, and engaging content that supports their professional growth.

Partnerships with Integrity: In commercialising our platform, we will maintain the highest standards of ethical advertising and sponsorship, ensuring that all partnerships align with our values and serve our audience’s interests.

Empowering Our Staff: We recognise the value of our team and commit to nurturing a workplace where every member feels empowered to contribute, innovate, and excel. Our leadership will be accountable for fostering a culture that aligns with our mission and values.

Audience-driven reflections: In an effort to shape current conversations and challenge the media and marketing industry’s culture, our audience is encouraged to pitch opinion articles on a topic related to their work and the industry as a whole. Suitability for publication will be judged by our Editorial team.

Editorial independence

Mumbrella maintains strict editorial independence from its commercial operations. Our content decisions are made free from the influence of our commercial partners, ensuring our integrity and the trust of our audience. We are committed to transparency, disclosing any potential conflicts of interest, and clearly differentiating between sponsored content and our editorial content.

Feedback and accountability

We welcome feedback from our community and are committed to accountability in our editorial practices. We will regularly review and update our editorial policy to reflect the evolving needs of our industry and the standards of excellence we aspire to uphold.

Commenting on articles is welcomed and will be moderated.

Standards for accuracy, source use, and conflict of interest management

Mumbrella is dedicated to upholding the highest standards of accuracy, reliability, and integrity in our journalism. Our commitment to ethical practices includes the following principles:

Accuracy: We strive to provide accurate and well-researched content. All facts and data must be verified from credible sources before publication. Writers and editors are responsible for ensuring that the information presented is correct and comprehensive.

Source Use: Our use of sources must reflect fairness and transparency. We prioritise first-hand information and direct quotes, and always attribute sources clearly including links wherever possible. Anonymous sources are used sparingly and only when necessary to protect their identity for valid reasons.

Conflict of Interest Management: All staff must disclose any personal or monetary interests that may affect their work. This includes avoiding assignments where a conflict of interest may arise and ensuring transparency in reporting potential conflicts.

Gift and hospitality register: Here.

Corrections policy

Mumbrella is committed to transparency and accountability. We have established a clear corrections policy to address any errors in our reporting:

Prompt Corrections: When an error is identified, it will be corrected as quickly as possible.

Clarifications: If additional information is required to clarify a point, we will issue a clarification, clearly labelled as such, beneath the relevant story.

Reader Engagement: We encourage our readers to report errors or provide feedback. This is vital for maintaining accuracy and improving our content.

Disclosure of interests

Transparency is crucial to maintaining trust with our audience. To ensure this, Mumbrella requires the following:

Disclosure: Writers and editors must disclose any financial or personal stakes in the topics they cover. These disclosures will be included in the Gift and Hospitality register.

Editorial Independence: Content decisions are made independently of commercial influences. Our editorial integrity is paramount, and we ensure that any potential conflicts are managed and disclosed.

Protocols for granting anonymity

Protecting the identity of our sources is essential for maintaining trust and integrity in our reporting:

Granting Anonymity: Anonymity is granted only when necessary, such as when a source’s safety or privacy is at risk. The reason for anonymity will be explained within the story.

Source Confidentiality: We take all necessary precautions to protect the identity of confidential sources, including secure communication channels and safeguarding information from unauthorised access.

Prohibiting plagiarism

Mumbrella has a zero-tolerance policy on plagiarism:

Proper Attribution: All sources of information must be properly credited. Direct quotes and paraphrased information must include appropriate citations.

Original Content: Writers and contributors are expected to produce original content.

Policy on AI (artificial intelligence) tools

Mumbrella recognises the evolving role of artificial intelligence in content creation and has established the following guidelines:

Research Purposes: AI tools may be used for research purposes, such as data analysis or information gathering, subject to human verification.

Human-Crafted Content: All published content must be written by humans. AI-generated text will not be published to ensure authenticity and maintain editorial standards.

Guidelines for representing diversity

Mumbrella is committed to representing diverse perspectives and promoting inclusivity in our content:

Inclusivity: Our content will reflect the rich diversity of our industry, considering race, gender, age, sexual orientation, and other personal characteristics relevant to the story.

Fair Representation: We aim to provide a balanced view, giving voice to underrepresented groups and ensuring that all perspectives are fairly and accurately portrayed.

Sensitivity reporting protocols

Reporting on sensitive topics requires careful consideration and adherence to ethical standards:

Mental Health and Suicide: We follow Mindframe’s media guidelines for safe and respectful reporting on mental health and suicide. We avoid sensationalism, ensure accuracy, and include these points of reference as experts.

Lifeline: 13 11 14 or https://www.lifeline.org.au/

SANE Australia https://www.sane.org/

Beyond Blue: 1300 22 46 36 or https://www.beyondblue.org.au/

Black Dog Institute: https://www.blackdoginstitute.org.au/

Relationships Australia https://www.relationships.org.au/

Gendered Violence: Report on gendered and sexual violence with care, prioritising survivor safety, and using evidence-based language. Include support lines in relevant articles.

Encouraging audience feedback

Mumbrella values the input of its readers and encourages feedback on editorial practices and content:

Two-Way Conversation: We promote a dialogue with our audience, inviting feedback, suggestions, and concerns through our website and social media channels.

Comments: We also welcome all feedback in our comments section and encourage a healthy, productive dialogue. We will publish all comments from our readers excluding defamatory or derogatory statements and personal attacks.

Questions: We are committed to responding to any sincere questions put to staff in the comments section.

Continuous Improvement: Reader feedback is essential for continuous improvement and helps us align our content with audience expectations and needs.

Regular policy updates

Mumbrella commits to regularly reviewing and updating its editorial policy to reflect industry standards and audience needs:

Transparency in Updates: Any changes to the editorial policy will be clearly communicated to our audience, with explanations for why the changes were made.

Commitment to Excellence: We continuously strive to uphold the highest standards of journalism and remain accountable to our readers for the content we produce.
Regular review: The editorial team will review this policy regularly to ensure that it is fit for purpose. At a minimum, we will review by 31 March, 30 June, 30 September, and 24 December each year.