4 days ago

‘This is not radio’: How to make successful podcasts

With 17% of Australians listening to podcasts, the founder of audio agency Eardrum, Ralph Van Dijk, has offered advice on how to make a successful podcast, starting with "length matters". "The optimum length is 35-55 minutes, in a fast news world podcasts do provide an opportunity for s...



Sign up to our free daily update to get the latest in media and marketing