1.918m metro viewers flock to Nine for the Rafael Nadal v Nick Kyrgios grudge match
The match tennis fans spent all weekend waiting for brought 1.918m metro viewers to Nine on Monday night as Nick Kyrgios fought valiantly against Rafael Nadal, going down in four long sets against the world number one.
The match, which aired from 7.15pm on Nine, drew an average national audience of 2.473m, making it easily the most-watched game so far in the tournament. It peaked at 2.536m metro and 3.363m nationally.
As of Day 8 of this #ausopen tournament more than 11.4 million people have tuned into Nine’s coverage since Jan 20. pic.twitter.com/leBqSShfaZ
— Nine Comms (@9Comms) January 27, 2020
The Australian Open coverage also dominated the key advertising demographics, taking the top spots with the 16-39s, 18-49s and 25-54s.
Overall, the night session of the Open’s fourth round brought 1.872m metro viewers in, making it the most-watched programming of Monday. Nine News took second place with 1.06m, earning a rare victory over Seven News which drew 912,000.
On Ten, the most-watched was the I’m A Celebrity, Get Me Out Of Here elimination which drew an audience of 677,000 metro viewers. 575,000 tuned in for the episode leading up to the final moments.
Seven’s most-watched non-news programming was Home and Away with 548,000 metro viewers tuning in. ABC News drew 572,000 metro viewers for the public broadcaster and 435,000 tuned in for 7.30.
It wasn’t a great night for Seven’s Big Bash League coverage. The match between the Melbourne Renegades and the Brisbane Heat brought in just 173,000 metro viewers for its second session and 218,000 for the first.
Nine’s success with tennis was reflected in the audience shares. The channel held a commanding 44.7% share, over Seven’s 13.7% and Ten’s 9.1%. ABC held 6.7% and 2.8%. As a network, Nine secured 50.4% and Seven 20.5%, while Ten held 13.9%, ABC 9.8% and SBS 5.5%. The most popular multi-channel was held jointly between 10 Bold and 9GO! With 3.1% each.
