10 Bold pulls 4.4% on its first night as Ten’s primary channel beaten by ABC
10 Bold – which until yesterday was known as 10 Boss and before that One – was the most-watched multi-channel last night, securing 4.4% of the evening metro audience, according to OzTAM’s preliminary overnight metro ratings.
The story was less rosy for Ten’s primary channel, however, pulling just 9.2% – well behind the ABC’s 17.3%.
10 Bold: Helped by NCIS episodes
The national broadcaster’s 17.3% also managed to narrowly beat Seven’s primary channel, which had a 17.2% share.
Nine won the night with a primary channel share of 19.2% and a network share of 27.8%. With the addition of multi-channels, Seven Network managed to climb ahead of the ABC, with 26.3%, compared to 22.1%.
Network Ten, however, remained in fourth place with 15.3%.
Despite the success of Nine’s news and current affairs programs, its prime-time offering of the penultimate episode of Family Food Fight pulled just 436,000, behind Ten’s The Secret Life of Four Year Olds (443,000) and the ABC’s 7.30 (709,000).
The ABC’s strong night was helped along by Australian Story (727,000), Back Roads (727,000) and Media Watch (544,000).
Seven’s 7:30pm offering of Border Patrol had 435,000 for the first episode and 428,000 for the second.
10 Bold’s performance was helped along by NCIS episodes (151,000 and 148,000 viewers), however the most-watched programs across the multi-channels were episodes of The Big Bang Theory (173,000 each) on 9Go.
Ten need not panic, as they remain consistent.
Consistent in running third and fourth!
When will CBS get it that they need drastic change, starting at the top.
Or are they drinking from the same cocktail as the programmer Beverly McGarvey who told Mumbrella she doesn’t care about the ratings or oldies.
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They really should switch the positions of Adelaide and Perth on the ratings table. Doesn’t it make sense having them in population order?
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It’s called targeting an audience Leo.
If five FTAs all targeted the same audience what would be there USP to market?
10 successfully targets younger en masse, which is why they had the number 1 show under 50 last night (which Vivian overlooked in the entire article in place of servicing a clickbait headline)
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