10 Bold pulls 4.4% on its first night as Ten’s primary channel beaten by ABC

10 Bold – which until yesterday was known as 10 Boss and before that One – was the most-watched multi-channel last night, securing 4.4% of the evening metro audience, according to OzTAM’s preliminary overnight metro ratings.

The story was less rosy for Ten’s primary channel, however, pulling just 9.2% – well behind the ABC’s 17.3%.

10 Bold: Helped by NCIS episodes

The national broadcaster’s 17.3% also managed to narrowly beat Seven’s primary channel, which had a 17.2% share.

Nine won the night with a primary channel share of 19.2% and a network share of 27.8%. With the addition of multi-channels, Seven Network managed to climb ahead of the ABC, with 26.3%, compared to 22.1%.

Network Ten, however, remained in fourth place with 15.3%.

Despite the success of Nine’s news and current affairs programs, its prime-time offering of the penultimate episode of Family Food Fight pulled just 436,000, behind Ten’s The Secret Life of Four Year Olds (443,000) and the ABC’s 7.30 (709,000).

The ABC’s strong night was helped along by Australian Story (727,000), Back Roads (727,000) and Media Watch (544,000).

Seven’s 7:30pm offering of Border Patrol had 435,000 for the first episode and 428,000 for the second.

10 Bold’s performance was helped along by NCIS episodes (151,000 and 148,000 viewers), however the most-watched programs across the multi-channels were episodes of The Big Bang Theory (173,000 each) on 9Go.


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