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141 turn out for Microsoft mayor swarm as Vibe gets into Foursquare too

Foursquare meetup mumbrellaMicrosoft has become one of the first major brands in Australia to make a foray into location-based social media service Foursquare with a meet-up of mayors organised in Sydney to promote the launch of Office 2010.

The project, which saw Foursquare mayors – people who have checked into a given location the largest number of times – offered free copies of the software in exchange for turning up at Sydney’s Martin Place – generated 141 check-ins.

The launch – which also utilised Facebook and YouTube – was organised by Ogilvy PR.  

Microsoft is not the only brand attempting to tap into the fast-growing service.

Curve bars at Vibe Hotels are starting to offer users who check in drink vouchers, with further offers for mayors.

Lisa Phillips, director of marketing,  said: “Foursquare is already huge in the States and is just about to take Australia by storm. We know that lots of our guests love the Foursquare concept and we wanted to do something to make it even more rewarding for them.”

Meanwhile, Droga 5 has uploaded a video case study of the results of its Twitter campaign for airline V Australia last year.

(Update: And a less positive review of the campaign appears here – via the comments below)

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