Village Roadshow Theme Parks hires OMD Fuse
The Sydney office of OMD Fuse has been appointed to acquire brands for Village Roadshow Theme Parks to advertise in a new water park being built in Western Sydney.
The announcement.
The Sydney OMD Fuse team has been appointed by Village Roadshow Theme Parks to manage partner acquisitions for Sydney’s new Wet ‘n’ Wild worldwide flagship park set to open in December this year.
The $115 million construction on the 25-hectare site at Prospect, NSW, is well underway with a world class array of thrilling slides and attractions for the entire family including a number of world firsts.
Wet ‘n’ Wild Sydney General Manager, Chris Warhurst said the park will be the world’s best with the world’s tallest ride, the world’s first combination of a loop and mat racer ride, the world’s tallest Double SkyCoaster, and the world’s best beach with no rips and no sharks!
“Put simply Sydney is getting the best that is available anywhere around the globe,” said Mr Warhurst.
“We’ve got the industry’s best designers creating attractions many of which have never been seen before.”
It is expected that the park will attract more than a million visitors during its first year, providing countless on the ground corporate opportunities, from retail, integrated technology, event executions, bespoke guest entertainment, sampling, signage and promotions, through to simple supplier partnerships.
The Sydney OMD Fuse team, led by Joanne Liddell, has been meeting with brands across the country, and continues to meet with prospective partners about creating bespoke opportunities for integrated and strategic solutions based on brands’ objectives and budget levels.
“No matter what the marketing challenge, Fuse can provide an in-park solution that will strategically target Sydney’s families and teens throughout the summer season,” said Liddell.
“Brands will be involved at all levels and, they’d be crazy not to be. Peak summer family fun all at one great Sydney water park location!”.
Source: OMD press release
