$15m Aware Super media account lands at Atomic 212 after pitch

Calum Jaspan

October 12, 2022 10:45

Aware Super has chosen Atomic 212 as its new media agency of record, Mumbrella understands, ending its relationship with Publicis agency Starcom.

The shift to the independent agency comes after chief marketing officer Gretchen Fox joined the brand in May this year, after an eight-month stint as interim director at Teach for Australia.

Aware Super’s first brand campaign in 2020

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

Atomic 212 Aware Super First State Super Gretchen Fox Starcom

3 COMMENTS

Coincidence 12 Oct 22

Bupa, Origin, Aware Super. Same client brings on the same agency. They say this isn’t a relationship game.

5 Likes

User ID not verified.

Another coincidence? 13 Oct 22

Seek, Snooze, Ego, Aware Super. Starcom struggling with the relationship game?

15 Likes

User ID not verified.

Anon 15 Oct 22

Some agencies just get caught napping.

User ID not verified.

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$15m Aware Super media account lands at Atomic 212 after pitch

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