2014 Annual: The year that was – January
It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry. And we start here with January.
The year started quietly with Tim Burrowes penning an opinion piece on the continuing inability of Myer and David Jones to deliver customers a decent online brand experience following on from his online shopping experience over the Boxing Day sales.
The year continued with an Ad Standards Board (ASB) ruling against a “degrading”
ad for Bondi burger shop Goodtime Burgers which featured a patty sandwiched between a woman’s buttocks with the strapline “The freshest fun between the buns”.
The ABC’s director of television Richard Finlayson defended the channel’s New Year’s Eve fireworks broadcast after viewers took to social media to complain about the show.
