Year In Review: May – Shapemageddon; Fairfax upheavals; UM’s worst week
2016 was another year of major change and transformation in the media and marketing world. Mumbrella provides a month-by-month recap of the most read and biggest stories that affected the industry.
May kicked off with consumers split by Arnott’s decision to change the recipes of its Shapes biscuits flavours.
The brand launched a campaign to roll out the new products but received large backlash by consumers on social media, with a Facebook group, ‘Bring back original Arnott’s Shapes’ at the forefront of the debate.
Arnott’s denied its flavour change was a stunt and said it would not back-track on its decision.
