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Eleven wins big at Mumbrella CommsCon Awards 2020

Omnicom Group’s Eleven was crowned Large PR Agency of the Year at the 2020 Mumbrella CommsCon Awards, which were live streamed today, Thursday April 9.

Eleven was triumphant over two-time winner WE Communications alongside other shortlisted agencies Pulse Communications, Red Havas and Sling & Stone. Eleven also managed to take home an award for Launch or Relaunch Campaign of the Year.

Meanwhile Poem was named Midsize PR Agency of the Year, while We Are Different was awarded Boutique or Small PR Agency of the Year.

Other agencies who won multiple awards included Herd MSL, WE Communications and Thinkerbell.

Herd MSL took home three awards including Best Influencer Strategy, PR-led Event or Activation of the Year and Best PR-led Brand Partnership Campaign.

WE Communications won two gongs for PR Leader of the Year (Gemma Hudson) and Best Employer of the Year. The agency was also awarded one highly commended for Best Influencer Strategy.

You can watch the CommsCon Awards broadcast here, or the full list of winners is available below:

2020 Mumbrella CommsCon Awards winners: 

Best Social Media or Digitally-led Campaign
WINNER: Streets #Coolest100 – Mango Communications with DDB Sydney and PHD Sydney for Streets Ice Cream

Best Influencer Strategy
HC:
Adobe X Made Here – WE Communications for Adobe
WINNER: Motley Squad – Herd MSL with Hug Media for Lenovo

PR-led Event or Activation of the Year
HC: Grave of Thrones – Mango Communications with DDB Sydney, Revolver Will O’Rourke and Photoplay for Foxtel

WINNER: scUber – Herd MSL with Publicis Worldwide Queensland and Uber for Tourism and Events Queensland

Best Internal Communications or Change Management
WINNER: Creatures Of The Workplace – MiniSumo for PwC

Best Investor or Community Relations Campaign
WINNER: Next Science IPO and ASX Listing – Sefiani Communications for NextScience

Best Government Relations Campaign
WINNER: Stop Elder Financial Abuse – Bauer Media

Best Government Sponsored Campaign
WINNER: Yarra Waste Revolution – Ellis Jones for Yarra City Council

Best Use of Research And Insights
HC:
Headcoach – headspace National Youth Mental Health Foundation with The Media Precinct and Athlete’s Voice
WINNER: Xero Small Business Insights – Paying the price – Xero with Alphabeta and Edelman for Xero

Best Use of Technology in a Campaign
WINNER: #staywarm with Heattech: Thermie Activation – 1000heads for UNIQLO

Best PR-led Brand Partnership Campaign
HC:
Curing Homesickness – Attention+Influence for Sydney Children’s Hospital Foundation
WINNER: scUber – Herd MSL with Publicis Worldwide Queensland and Uber for Tourism and Events Queensland

Corporate Social Responsibility
WINNER: Not Business as Usual – Sling & Stone for Future Super
HC: #FinishWaterWaste – DEC PR with Habitat Media for Finish

Pro Bono Campaign of the Year
WINNER: A Cup of Hope – SenateSHJ with Missing Persons Advocacy Network (MPAN)

Best Campaign with a Small Budget
HC:
What Shapes Flavour Do You Favour – Publicis Groupe via The Neighbourhood for Arnott’s
WINNER: The Mitey Battle – Thinkerbell for Bega Foods

Launch or Relaunch Campaign of the Year
WINNER: Lullaby Service – Eleven for mycar

Best Use of Owned Media
WINNER: The Ultimate Intern – CampaignLab for OPPO ANZ

PR-led Content Creation
HC:
McPickle – Mango Communication with VMLY&R for McDonald’s Australia
WINNER: The Mitey Battle – Thinkerbell for Bega Foods

Best B2B Campaign
WINNER: Time For A Pay Check? – CampaignLab for Ascender HCM

Best B2C Campaign
HC:
Michelin Impossible – opr agency with Ogilvy for KFC
WINNER: VB Tea – Carlton & United Breweries with Clemenger PR, Clemenger BBDO and CUBHouse for Victoria Bitter

Social Media Community Manager of the Year
HC:
Nick Timms – Herd MSL
WINNER: Rachael White – RACQ

Best New PR Talent of the Year
WINNER: Mike Swain – Red Havas

PR Professional of the Year – In-house
WINNER: Rhiannon Frater – Domino’s Pizza Enterprises Limited

PR Professional of the Year – Agency
WINNER: Symon Madry – Red Havas

PR Leader of the Year
WINNER: Gemma Hudson – WE Communications

Best PR Team of the Year – In-house
WINNER: Menulog

Best PR Employer
HC:
Mango Communications
WINNER: WE Communications

PR Agency of the Year – Boutique or Small
HC:
Fifty Acres
WINNER: We Are Different

PR Agency of the Year – Midsize
WINNER:
Poem

PR Agency of the Year – Large
WINNER: Eleven

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