2022 FutureBrand Index: B2B brands pushing for a sustainable future take top spots
The results of the 2022 Futurebrand Index have landed, revealing – perhaps unsurprisingly – sustainability has become a key driver of innovation, with climate change now seen as the fastest-growing threat to business success.
The annual perception study of PwC’s top 100 companies saw a number of shifts in the three years since the start of the pandemic, with B2B brands, and particularly those in the East, that are focusing on innovation around green energy and sustainable solutions dominating the top five.
