20Four appoints We Think Media as exclusive advertising representative

20Four, an athlete to fan digital marketing business, has appointed We Think Media as its exclusive advertising representative.

The announcement:

Independent Australian representation business WeThinkMedia has won the exclusive rights to represent athlete-to-fan digital marketing business 20FOUR.

20FOUR features more than 100 of Australia’s most recognisable and influential sporting heroes who create and share content every day, further diversifying.

WeThinkMedia’s offer with a powerful social influence and marketing platform. 20FOUR’s mobile-based sporting community offers a digital ‘one stop shop’ for brands seeking to leverage the influence of athletes and their genuine fan connections with 20 million social media accounts – a figure that’s growing daily.

20FOUR CEO Chris Haigh said: “20FOUR is the place where sport and life collide: we speak to millions of Australians through our channels and our athletes’ existing social media networks every day.

“That engagement has real value for brands, and WeThinkMedia’s deep relationships with the media buying community and advertisers make them ideal partners to communicate 20FOUR’s story and advance our commercial expansion.”

Jane Stucci, WeThinkMedia’s Head of Sales, said: “In our sports-mad country, athletes deliver a rare combination of authenticity, engagement and influence. We’re delighted to join forces with 20FOUR to involve advertisers in this powerful equation.”

WeThinkMedia’s Founder and Director, Peter Wiltshire, added: “20FOUR adds an exciting social influence and marketing dimension to WeThinkMedia’s offer and reflects the steady business growth Jane and her team are generating. This unique-in-market channel is sure to get the attention of advertisers and agencies seeking to connect with this hyper engaged audience.”

20FOUR creates authentic, engaging social content that brings sporting heroes’ stories to life. Videos encompass athlete-generated high quality studio series; brand-led videos; and bespoke branded content created to fit the brand’s brief.

The 20FOUR win comes as WeThinkMedia approaches its first anniversary in April and continues to expand, anchored by foundation client, MediaWorks New Zealand.

Source: Third Avenue Consulting


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.