24 Hours With… Amanda Galmes, managing director at Fuel Communications

24_Hours_With_logo_PR24 Hours With… features the working day of some of the most interesting people in Mumbrella’s world. This week: Amanda Galmes, managing director at Fuel Communications.

Amanda Galmes

MORNINGS: The alarm goes off early, so I hit Snooze and enjoy an extra nine minutes’ sleep before getting up and taking the dog for a run or going for a swim. I’ve learned over the years that I need to make time for exercise; it is the closest I’m ever likely to get to meditation.

Post dog run, I consume as much news as I can across as many formats as possible before I leave the house: ABC News Breakfast; Instagram; SMH.com.au; and news.com.au, are my go-to sources.

On the way to work I listen to an audio book to make the commute bearable. Im currently listening to Arianna Huffington’s Thrive. It’s full of insights I can take with me into my day.

Once at the office I begin mobilising the team and we assess which client issues and opportunities we need to tackle first. Today I need to participate in a brainstorm with our digital strategist and creative for an upcoming client campaign which involves a new innovation for a major Australian fashion retailer, which I’m very excited about.

LUNCH: I’m starving well before midday and tuck into my home-made lunch at 11:00am. I find that eating in the kitchen offers me a great opportunity to catch-up with other Fuelsters or the Conversant Media team. We share office space with the writers and publishers of Lost at eMinor, Techly and The Roar, so there’s always lots of great industry chat to dig into.

We bounce ideas around and chat about opportunities for clients. I attempt to resist the urge to crack a Diet Coke. I fail. Mid-caffeine buzz I start to work through my list of calls that need to be made while catching up on what’s happening in the industry, online.

AFTERNOON: I spend the afternoon catching up with industry peers to talk about trends and share contacts. Today it’s Streaker and For the People. These guys all left big agency land to carve their own specialist niche in the market. It’s inspiring to hear their stories and to talk about collaboration opportunities.

Some days it feels like I should set up another office in Paramount Coffee Project. I am interviewing a lot at the moment because we are growing the Fuel team and I’m really focused on finding ambitious, tenacious consultants who are passionate about communications.

This can mean that some days feel like back-to-back meetings. However, this afternoon is spent searching for candidates on LinkedIn that I can shortlist for future interviews.

EARLY EVENING: I leave work at a reasonable time (which doesn’t always happen) so tonight I get to enjoy sitting down with the kids at dinner and hearing about the highs and lows of their day and then get them ready for bed and stories.

EVENING: I log on again after the kids are in bed to mop up a few tasks. I’m using the app To-Doist which I find really helpful to keep track of what needs to be done.

I set myself a mental deadline of 10:30pm to turn off my devices, but I fail to stick to it. Instead, I succumb to one of my guilty pleasures: The Lifestyle Channel. Tonight it’s an episode of The Great British Bake Off, which is just as good as The Great Australian Bake Off (which, unfortunately, has finished its season run).

Feeling much happier about the world after an hour of vicarious baking, I double-check my calendar for tomorrow, then I call it quits.

To nominate yourself or someone you know from the advertising, marketing, publishing, media & PR, to feature in this new profile section, email: suzan@mumbrella.com.au


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