Digital Jungle Australia lands US firm for China launch

Specialist Chinese digital marketing agency Digital Jungle has signed The Toro Company to develop its Chinese social media strategy.

The release:

Digital Jungle Australia, a specialist digital marketing agency, announced today that they have added a new client to it’s Agency roster. The Toro Company is a US listed company, boasting impressive revenues of $2.04 billion in 2013 and is a Global leader in the manufacture of turf maintenance equipment, snow removal equipment and water-saving irrigation systems for golf courses, sports fields, public green spaces, commercial and residential lawns, and Digital Jungle was appointed their digital agency of record and will be responsible for developing Toro’s Chinese digital strategy and social media presence.

Specifically, Digital Jungle will be strengthening Toro’s brand awareness in China with special attention to Toro’s golfing products. Toro Australia is the leading worldwide provider of turf and landscape maintenance equipment and precision irrigation systems. The company holds over 330 patents and are industry leaders in technologies that help customers protect the environment, conserve water, increase productivity and control costs.

Cameron Russell, Toro Australia’s Business Manager for Asia said, “We are very pleased to be able to work together with Digital Jungle and to grow in the Chinese market. We are confident in their ability to advance and increase our market in China and to create a successful and long-lasting partnership.”

Dr. Mathew McDougall, Founder & CEO of Digital Jungle added, “This is a wonderful new client for the Digital Jungle Australia team. Toro represents some of the leading products for a growing interest for the middle classes in China, namely golfing. We believe with our expertise in Chinese digital marketing we will soon be able to develop a successful B2B orientated marketing program.

Source: Digital Jungle press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.