2m+ tune in for Melbourne Cup on Seven

The Melbourne Cup brought nearly 2.2m viewers to Channel Seven on Tuesday afternoon, making it the most watched program of the day.

The presentation of The Melbourne Cup to jockey Damian Oliver for his win on Gai Waterhouse’s horse Fiorente rated 1.8m. And an average 1.4m watched the build up to the race, according to OzTam’s preliminary overnight metro ratings.

However, because ozTAM does not measure out of home viewing such as in offices and pubs, it is likely that the number of viewers is underreported.

Meanwhile the second day of ten’s new morning lineup saw figures decline for both shows.

Breakfast show Wake Up averaged 35,000 from 6.30 to 8.30, down from the previous day’s debut of 46,000. Ten has coded Wake Up as two different shows. The first part from 6.30 to 7am rated 26,000 while the next 90 minutes averaged 39,000.

And Studio 10 dropped from 57,000 to 45,000.

Channel Ten spokesman said the declines were expected given the public holiday in Melbourne and Melbourne Cup fever across the country.

Seven’s Sunrise averaged 407,000 and Today had 314,000 viewers for Channel Nine.

And Seven’s The Morning Show rated 234,000 while Nine’s Mornings rated 144,000.

During prime time,  Seven’s Dancing with the Stars largely held its audience with 1.134m.

The penultimate episode of Nine’s Big Brother, with three remaining housemates who will face the final eviction from the house tonight, averaged 884,000 metro viewers and was the top program in people 25-54.

Nine held back an episode of Rebel Wilson’s sitcom Super Fun Night and launched its US import, Revolution, a post-apocalyptic sci-fi drama which has already had a first run on Foxtel. The pilot episode had 498,000 viewers and 388,000 tuned in for the episode that followed.

Channel Ten’s best performer was NCIS, which averaged 699,000 viewers in the same time slot.

Recipe To Riches averaged 434,000 viewers for Ten, and The Project 452,000.

Seven won the night with over 25 per cent of the audience share, while Nine had 18 per cent.

Tuesday’s top 15 shows:

  1. The 2013 Melbourne Cup Carnival: Melbourne Cup – The Race : Seven 2.168m
  2. The 2013 Melbourne Cup Carnival: Melbourne Cup – Race Presentation Seven 1.784m
  3. The 2013 Melbourne Cup Carnival: Melbourne Cup – The Mounting Yard Seven 1.406m
  4. Seven News Seven 1.284m
  5. Dancing With the Stars Seven 1.134m
  6. Today Tonight Seven 1.114m
  7. Nine News Nine 1.083m
  8. Home and Away Seven 1.034m
  9. A Current Affair Nine 924,000
  10. ABC News ABC1 914,000
  11. Big Brother Nine 884,000
  12. The 2013 Melbourne Cup Carnival: Melbourne Cup – Late Seven 849,000
  13. 7.30 ABC1 700,000
  14. NCIS Ten 699,000
  15. The 2013 Melbourne Cup Carnival: Melbourne Cup – Early Seven 647,000

Tuesday’s share:

  • Seven 25.2%
  • Nine 18.0%
  • TEN 12.4%
  • ABC1 11.3%
  • 7TWO 5.3%
  • GO! 5.3%
  • SBS ONE 5.2%
  • 7mate 3.3%
  • ABC2 3.2%
  • ELEVEN 3.1%
  • Gem 2.4%
  • ONE 2.4%
  • ABC3 1.1%
  • ABC News 24 0.9%
  • SBS 2 0.7%
  • NITV 0.1%

Data OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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