2m+ tune in for Melbourne Cup on Seven
The Melbourne Cup brought nearly 2.2m viewers to Channel Seven on Tuesday afternoon, making it the most watched program of the day.
The presentation of The Melbourne Cup to jockey Damian Oliver for his win on Gai Waterhouse’s horse Fiorente rated 1.8m. And an average 1.4m watched the build up to the race, according to OzTam’s preliminary overnight metro ratings.
However, because ozTAM does not measure out of home viewing such as in offices and pubs, it is likely that the number of viewers is underreported.
Meanwhile the second day of ten’s new morning lineup saw figures decline for both shows.
Breakfast show Wake Up averaged 35,000 from 6.30 to 8.30, down from the previous day’s debut of 46,000. Ten has coded Wake Up as two different shows. The first part from 6.30 to 7am rated 26,000 while the next 90 minutes averaged 39,000.
And Studio 10 dropped from 57,000 to 45,000.
Channel Ten spokesman said the declines were expected given the public holiday in Melbourne and Melbourne Cup fever across the country.
Seven’s Sunrise averaged 407,000 and Today had 314,000 viewers for Channel Nine.
And Seven’s The Morning Show rated 234,000 while Nine’s Mornings rated 144,000.
During prime time, Seven’s Dancing with the Stars largely held its audience with 1.134m.
The penultimate episode of Nine’s Big Brother, with three remaining housemates who will face the final eviction from the house tonight, averaged 884,000 metro viewers and was the top program in people 25-54.
Nine held back an episode of Rebel Wilson’s sitcom Super Fun Night and launched its US import, Revolution, a post-apocalyptic sci-fi drama which has already had a first run on Foxtel. The pilot episode had 498,000 viewers and 388,000 tuned in for the episode that followed.
Channel Ten’s best performer was NCIS, which averaged 699,000 viewers in the same time slot.
Recipe To Riches averaged 434,000 viewers for Ten, and The Project 452,000.
Seven won the night with over 25 per cent of the audience share, while Nine had 18 per cent.
Tuesday’s top 15 shows:
- The 2013 Melbourne Cup Carnival: Melbourne Cup – The Race : Seven 2.168m
- The 2013 Melbourne Cup Carnival: Melbourne Cup – Race Presentation Seven 1.784m
- The 2013 Melbourne Cup Carnival: Melbourne Cup – The Mounting Yard Seven 1.406m
- Seven News Seven 1.284m
- Dancing With the Stars Seven 1.134m
- Today Tonight Seven 1.114m
- Nine News Nine 1.083m
- Home and Away Seven 1.034m
- A Current Affair Nine 924,000
- ABC News ABC1 914,000
- Big Brother Nine 884,000
- The 2013 Melbourne Cup Carnival: Melbourne Cup – Late Seven 849,000
- 7.30 ABC1 700,000
- NCIS Ten 699,000
- The 2013 Melbourne Cup Carnival: Melbourne Cup – Early Seven 647,000
Tuesday’s share:
- Seven 25.2%
- Nine 18.0%
- TEN 12.4%
- ABC1 11.3%
- 7TWO 5.3%
- GO! 5.3%
- SBS ONE 5.2%
- 7mate 3.3%
- ABC2 3.2%
- ELEVEN 3.1%
- Gem 2.4%
- ONE 2.4%
- ABC3 1.1%
- ABC News 24 0.9%
- SBS 2 0.7%
- NITV 0.1%
Data OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Wake Up Channel Ten !!
39,000 viewers is awful. I expect they will soon be losing their special guests, viewers, advertisers and any so called profit very shortly.
So much for the revival under new management and lets not highlight another failure for Chairman Lachlan.
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Disappointing figures for Boland and Co.
If the network expected viewers to drop because of the Cup Day holiday then why didn’t they just launch the show the following Monday?
Studio 10 is a solid effort and much better than the garbage on Seven and Nine. However Wake Up needs fixing quickly, otherwise it will likely suffer a slow inevitable death.
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The promotion for Wake Up appeared to promise a younger, smarter format but it seems just as bland and ‘mumsy’ as the others. I popped it on for a bit this morning in the 7.30 block and found the hosts furiously agreeing with each other about Kate Middleton and Kim Kardashian’s post-pregnancy bodies, typical Sunrise/Today material. If they want to chase the established breakfast demographic instead of trying to expand the pie then good for them, but it doesn’t seem to play to the hosts’ strengths (no one is going to buy that James Mathison cares about this) and it’s hard to see the incentive for people to switch over.
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Even the dreadful Sky News does better than Wake Up. Enough said.
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Can I suggest some ideas for the Ten ‘execs’ to consider. I do think there IS room for a 3rd breakfast/morning show. They traditionally turnover decent advert coin, with advertorials, cross-promoting. See Sunrise, see (GMA with Bert – which rated higher than any of the current morning shows.
1. Either merge/extend Wake up/Studio 10
2. Get ‘solid’ hosts – I think Sarah Harris is the next Sam Armitage, but isn’t too giggly and is far surprioer. Channel 9 now, must be disappointed they let a good talent go.
3. Include a solid journo/presence to serve it up to Ch 7/9 – ie. a Derryn Hinch or Steve Vizard type? – 35 year old young “blokes” don’t cut it. At least these guys have a reasonable, ‘watch/pull factor’. Currently it’s very dull, but with a solid news anchor (Tarsh Beling). The other two seem disinterested other than their own ‘agenda’ – who exactly are they trying to appeal to??
4. Further, ditch the expensive ‘Manly’ beach set – why is this essential?? 25 minutes from city. And no worthy interviewee will bust their guts to make it to the beach for an interview – ie. politicians, international artists (ie. live music!) who stay in city hotels;
5. Kill the ‘mirror mirror’, pre-recorded news. Doesn’t work! Need to be live in the studio, reading live news.
6. Extend the size of the desk! It looks like they’re trying to make room for one another. Maybe push back the camera, increase/adjust the desk size. ‘Tash’ on the left looks like a short person excluded from the conversation (if you call it that) until she interjects;
7. If you can’t beat them join them. It’s always going to be the same thing, gift-wrapped differently – breakfast tv is breakfast tv. The ratings don’t lie
Note, I’m 25 yo (‘gen Y’). I’m not dumb; I don’t expect to be dumbed down. Please don’t consider out generation as ignorant, disengaged with current affairs. Yet again Ch 10 fails their market/market pitch. Seriously, I could produce a better show/s from my apartment, without any more coin. At least I ‘get’ the demographic. Again, ch 10 doesn’t. They’re all over the shop.
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I really like studio 10. Jess & Sarah are fresh and genuine.
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