F.Y.I.

3 Deep launches ad agency The Vanguard

Branding and communications agency 3 Deep has launched an advertising agency The Vanguard to be headed up by creative partner Deryll Naidoo.

The announcement:

Luxury branding, design and communications agency 3 Deep, has always been at the helm of creativity and innovation. For more than 15 years the agency has been creating ‘extraordinary brands for extraordinary people’ including Steven Klein & Madonna for Louis Vuitton, The Australian Ballet, Harrolds, Six Scents Parfums, Toni Maticevski, Scope Markt and Damir Doma. Building on its lineage in design and with over 150 national and international awards of excellence, 3 Deep has firmly established its position within the Australian creative landscape.

3 Deep is proud to announce it is expanding its operations by established a complimentary hybrid advertising agency specifically focussed on the activation of extraordinary brands.

“The Vanguard will allow 3 Deep to offer a greater depth of planning, strategic and creative services while complimenting our existing design and communications offering” says Brett Phillips, Co-Founder and CEO of 3 Deep.

Headed up by Creative Partner, Deryll Naidoo, The Vanguard will be the first agency of its kind to combine specialist sensory, digital and experiential services within the framework of an advertising offering. “Extraordinary takes courage, it takes a commitment to constant innovation. 3 Deep has always created extraordinary brands and The Vanguard will give the group greater capacity to activate them” says Naidoo.

Naidoo brings with him over 15 years experience working in the advertising industry. He is a awarded creative who has worked both nationally and internationally on major brands such as Carlsberg, Honda, Saab, Levis and Nike with extraordinary results.

“The Vanguard Agency is an exciting time for the 3 Deep group, allowing us to be innovative and unique in market” says Naidoo.

“The Vanguard works with leaders across categories of luxury fashion, beauty, retail, automotive, travel, food and hospitality. Our name represents the calibre of clients we are working with and the value of the work we create” says Naidoo.
For more: www.thevanguardagency.com and www.3deep.com.au

Source: 3 Deep press release

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