303 MullenLowe asks drivers to ‘honk if you love 94 octane’ in E10 campaign
303 MullenLowe has launched an “E10 fuel for Thought” campaign aiming to make drivers think about the benefits of using ethanol added petrol.
The outdoor campaign for NSW Fair Trading has already rolled out across television, social, digital and radio and now across outdoor channels.
Matt Clarke, managing partner at 303 MullenLowe, said in a statement: “Our task was to lay out the facts about E10 to fight misconceptions and myths in an easy-to-understand way, improving people’s knowledge and giving them access to trusted and proven factual information.”
The campaign includes posters which say “Honk if you love 94 Octane”, “My other car runs on E10 too” and “I wish my van was as clean as E10”.