303 MullenLowe’s Mediahub wins iNova’s media account

303 MullenLowe’s Mediahub has won the media planning and buying account for pharmaceuticals brand iNova.

iNova, which sells brands including Difflam, DURO-TUSS, DermaVeen, Invisible Zinc and Nyal, will be responsible for the company’s media strategy, planning and buying.

Mediahub has won the media account for Mediahub

Andrew Livingston, managing director of Mediahub, said in a statement: “We’re delighted to be working with such iconic brands across the iNova portfolio. The iNova team is an extremely switched-on marketing partner and I know working alongside them will be a rewarding experience.

“It’s also satisfying to see our teams’ hard work paying off. It certainly feels like as an agency, we are really building momentum.”

Alison Holland, consumer healthcare business unit director at iNova, added: “We operate in a unique marketing category and Mediahub clearly demonstrated a deep understanding of our products, brands and audiences, and brought them to life through their unique planning approach and philosophy ‘to deliver an unfair share of attention to their client’s products and brands’.

“They also demonstrated the attitude and commitment of the type of partners we were looking to work with for the long-term.”


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