303 Lowe adopts global branding of Mullen with new octopus logo and flags expansion into PR
Sydney and Perth-based 303 Lowe is rebranding as 303 MullenLowe and will change its logo to an octopus wearing boxing gloves, with Australian CEO Nick Cleaver revealing the business is expanding into PR as part of a local restructure that has accompanied the move.
The move comes as part of a global strategy by the group to improve its reach in the US, where the network has traditionally been weakest, with Lowe buying into Boston-based Mullen group last year. 303 will be one of the few agencies to retain its local branding.
“In our rebrand the prominence of 303 is no accident,” Nick Cleaver, CEO of 303 MullenLowe Australia, told Mumbrella.
“The continued prominence of the 303 name in the local rebrand is reflective of our agency’s local market strength and of our ongoing ownership stake in the business.
an inspired re-branding effort full of clarity, dexterity and originality.
also awesome that the ‘hyper-bundled model’ will now come to Australia
what’s the track used in this?
Congrats Nick and crew, great agency and great people.