303Lowe picks up media and creative account for Macquarie University
Macquarie University has handed its combined creative and media account to 303Lowe Sydney following a competitive pitch, Mumbrella can reveal.
The agency will work with the university to boost its image and reputation in the market.
Tony Dunseath, client services director and managing partner at 303Lowe, said: “It is an exciting time to be working with Macquarie University. They are uniquely placed to deliver on the next generation’s need for a first class education combined with applicable skills.’
Kathy Vozella, Macquarie University director of marketing, said: “Having recently invested in reclaiming Macquarie’s original brand story, and repositioning the University for the future, we are really looking forward to working with 303Lowe to bring this to life through our integrated marketing and campaign strategies.
“They have shown us some really captivating creative ideas that demonstrate their understanding of our brand story and how we want to introduce that to our market.”
A recent campaign for the university came via Push Collective. Mumbrella understand Push Collective were not involved in the pitch and continue to work as brand consultants with the university.
303Lowe clients include Budget Direct, Qantas Frequent Flyer, Lend Lease and Citroen.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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