303Mullen Lowe Perth breaks news of hospital closing in latest campaign

303Mullen Lowe Perth has told Western Australia that Perth’s Children Hospital is opening and the Princess Margaret Hospital is closing via an integrated campaign.

The announcement:

Breaking News: A ‘Big News For Kids’ exclusive from 303 MullenLowe The crack news team at BN4K (Big News for Kids) are onto the biggest story of the year. Princess Margaret Hospital will officially close its doors from June 10, 7am and the new Perth Children’s Hospital Emergency Department will open its doors at the same time – June 10, 7am.

Collaborating with lead sources at the WA Department of Health, creative agency 303 MullenLowe and its media division Mediahub, the BN4K team has had exclusive access to the story and inside the hospital itself.

The BN4K exclusive story broke over the weekend on TV, with ongoing support across OOH, Online, Social, Print and Radio.

Dean Hunt, Creative Lead at 303 MullenLowe says: “It is vital that all residents of Perth are aware that PCH’s emergency department will open on June 10,7am when the emergency department at PMH will also close. 303 MullenLowe has created a fully-integrated campaign to ensure this message is delivered loudly and succinctly.”

Todd Baker, Client Services Director at 303 MullenLowe, says: “It has been an honour partnering with the stakeholders at Perth Children’s Hospital to develop what is probably the most important public service announcement campaign in Perth of 2018. It was great to see our creative and media teams working so closely together and media and production partners supporting the campaign to full effect.”

The initiative has been generously supported by Perth media, which got behind the campaign to help spread the word about a really important WA announcement. Watch the campaign here: http://www.pch.health.wa.gov.au

Client – Perth Children’s Hospital and WA Department of Health
Agency – 303 MullenLowe
Executive Creative Director – Richard Berney
Creative Lead – Dean Hunt
Senior Art Director – Steve Lorimer
Junior Art Director – Luca Brignoli
Design/Animation – Andrew Allingham
Producer – Rozie Fretz
Senior Web Developer – Alex Graham
Client Services Director – Todd Baker
Senior Business Manager – Jenna Hardie
General Manager MediaHub – Rene Migliore
Digital Media Director – Sasha Neame
Media Planner/Buyer – Lucinda Kitney
Photography – Luke Carter-Wilton


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