F.Y.I.

303 Mullenlowe Perth breaks news of hospital closing in latest campaign

April 30, 2018 4:46

303Mullen Lowe Perth has told Western Australia that Perth’s Children Hospital is opening and the Princess Margaret Hospital is closing via an integrated campaign.

The announcement:

Breaking News: A ‘Big News For Kids’ exclusive from 303 MullenLowe The crack news team at BN4K (Big News for Kids) are onto the biggest story of the year. Princess Margaret Hospital will officially close its doors from June 10, 7am and the new Perth Children’s Hospital Emergency Department will open its doors at the same time – June 10, 7am.

Collaborating with lead sources at the WA Department of Health, creative agency 303 MullenLowe and its media division Mediahub, the BN4K team has had exclusive access to the story and inside the hospital itself.

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