An ad by 303 Perth for the Office of Road Safety in WA has won the reader vote for the March round of Mumbrella’s TV ad of the month competition in one of the closest votes since the contest launched.
Rather than hectoring motorists about safety, ‘Enjoy The Ride’ takes a different approach, instead attempting to persuade drivers of the benefits of driving at a more sedate pace.
The ad narrowly beat one by Ward 6 for Dr LeWinn’s. The two campaigns were separated by less than 2% of the votes.
The rest of the shortlist included DDB Melbourne for Origin Energy, Oddfellows for the Toyota Rukus and Grey Melbourne for John West Tuna.
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