News Corp hires Fairfax’s Vicki Aristidopoulos and promotes sales director Sharb Farjami
News Corp has shaken up its executive team, appointing Fairfax Media’s consumer marketing director Vicki Aristidopoulos to the new role of group director, real estate and home.
Other changes to the executive team has seen News Corp’s director of national sales Sharb Farjami promoted to the new role of chief commercial officer – network sales, and the addition of CEO of The Australian Nicholas Gray to sit on the company’s executive team.
Aristidopoulos joins News Corp, which publishes newspapers such as The Daily Telegraph, The Australian and The Herald Sun, after three years with Fairfax Media.
She has spent the past two-and-half years as consumer marketing director/head of marketing Fairfax (Australian Publishing Media) and previously spent eight months as the head of marketing for the Financial Review Group.
Prior to that, Aristidopoulos spent just over five years with CommSec as the executive manager of media, brand and acquisition marketing.
News Corp Australia’s chief executive Peter Tonagh said in a statement: “We have an amazing set of assets related to real estate including around 50 real estate journalists nationwide, an extensive portfolio of advertising options in our metro, regional and community titles, the best Australian home decorating and design titles in Vogue Living, InsideOut and Country Style, our recent investment in leading home services digital site HiPages and, of course, our 62% ownership of the leading Australian real estate portal, realestate.com.au.
“However, there is much more that we can do to leverage these assets, and so the creation of this new role will ensure that we have a single executive that co-ordinates this critical part of our business.
“I am delighted that Vicki has accepted the role. She joins us after a noteworthy career in key marketing roles at Fairfax, Commsec and Foxtel, and will bring new focus and drive to our real estate initiatives.”
Farjami’s promotion will see him responsible for all aspects of News Corp Australia’s relationships with large, national advertising clients.
Farjami joined News Corp in 2014 from Mindshare, where he had been chief operating officer since 2013 and chief exchange officer before that.
Tonagh said in a statement: “Sharb will work closely with all divisions of our business including metro, regional and community titles as well as The Australian and NewsLifeMedia.
“Sharb’s team will also work closely with Unruly, Storyful and our other advertising-focused businesses to deliver the best outcomes for our major advertisers.”
Aristidopoulos begins her new role on February 22, while Farjami and Gray’s promotions are effective immediately.
What is that realestate job – running the REA marketing from Sydney ? Interesting choice for a subscriptions background. Newscorp have been smashed by Fairfax’s Domain in the last 18 months.
User ID not verified.
So is she running all of these Home titles or just marketing them? Many of the titles mentioned here sit in News LifeMedia division – does this mean they split out?
User ID not verified.
Well done Vicki!
User ID not verified.
Is that reporting to News Life Media? Or REA? Or Telegraph?
User ID not verified.
Congratulations Vicki!
User ID not verified.
‘Newscorp have been smashed by Fairfax’s Domain in the last 18 months’….erm, not on planet earth they haven’t. Rather the other way round, just look at Canberra and how Domain has lost nearly all its print advertising to an REA initiative via a third party journal. Just talk to real estate agents to see where their internet enquiry comes from….it begins with R not D
User ID not verified.
Lord Boris. Me thinks you protest too much. Why do you think Pete T has accepted this made up ‘real estate’ job pitched to him? Really shows how behind news are in their thinking.
User ID not verified.
Lord Boris, is that actually u Lord Murdoch?
User ID not verified.