David Jones asks 18 well-known women to open up on International Women’s Day issues
Department store David Jones aims to stimulate debate among Australia’s women on taboo subjects in a series of round table discussions with a host of high-profile women, including Vogue editor-in-chief Edwina McCann and breakfast TV host Lisa Wilkinson.
‘Women in Conversation’ was launched to trigger conversations around relationships, motherhood, gender equality, mental health and self-belief.
David Jones’ general manager, marketing communications, Victoria Doidge said: “The ‘Women in Conversation’ series was conceptualised in considering what International Women’s Day means to us, and what we can do to celebrate and inspire Australian women.
“We wanted to facilitate a forum for interesting and dynamic women to share their views, and for this content to be shared to act as a catalyst for greater conversation on important topics relating to women.”
The sessions, moderated by Gretel Killeen, feature a line-up of 18 women from differing backgrounds and stages of life, including: chief commissioner of The Greater Sydney Commission, Lucy Turnbull; David Jones ambassador and TV personality, Jesinta Campbell; journalist and TV presenter, Lisa Wilkinson; Studio 10 co-host, author and journalist, Jessica Rowe; editor-in-chief, Vogue Australia Edwina McCann; editor-in-chief, Harper’s Bazaar Australia Kellie Hush; Australian comedian, Fiona O’Loughlin; chef, author and food writer, Christine Manfield; director of merchandise, David Jones Donna Player; actress, comedian & TV personality, Mary Coustas; founder & CEO of 2Mar Robotics, 2012 Young Australian of the Year, Marita Cheng; indigenous consultant, Carla McGrath; co-founder of The Broad Place, Jacqui Lewis; blogger, Sheree Commerford; author, journalist & TV presenter, Indira Naidoo; philanthropist and mother, Vanessa Fennell; founder and editor-in-chief, Collective Hub Lisa Messenger; and nutritional biochemist and best-selling author, Dr. Libby Weaver.
The four 15-minute episodes were created by creative agency Whybin\TBWA Sydney and production company McAvoy Media, and will be made available on the retailer’s website, YouTube and social media channels.
To view the ‘Women in Conversation’ series created by David Jones click here.
I just watched the first episode of Women in Conversation.
Fascinating insights by smart women and shot so beautifully. I can’t wait to watch them all.
Native content done perfectly. Well done David Jones.
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Stunning branded content, supports both message and brand (and it was enjoyable to watch!). Kudos to Whybin\TBWA and McAvoy, beautifully done.
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Enjoyable to watch and relevant.
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It’s lovely, but it’s really boring and I’m just not sure how this is going to carry the DJ brand far and wide to make the cost stack up……don’t forget this was a commercial activity
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