Mumbrella360 session asks ‘Where have all the rebels gone?’
A major piece of research uncovering marketing insights in Australia’s bland youth demographic will be presented at Mumbrella360.
Stig Richards, creative director of Sound Alliance, is to present a session at Mumbrella360 which reveals the unexpected findings.
Mumbrella reported on the findings of the survey last week, with Richards saying:
Does that mean Australia is creating all the internet trolls?
Sounds like interesting stuff Stig! Good one
Sound Alliance also owns the new pop culture website Junkee
Do rebels comment on Mumbrella?
We’re a very broad church, Jean. Rebels and non-rebels alike are welcome.
Cheers,
Tim – Mumbrella
Is it the young people who aren’t rebels or the boring, conservative firms they work for? From my experience most companies these days want good little acquiescent workers who shut up, do the job and don’t upset the share price. As an example, a magazine or website that did food and porn would probably do quite well, yet no media company would dare touch that. The other problem is everybody just copies everybody else’s ideas… it’s safer that way. Or, take the magazine industry or TV, there’s not a lot of competition so people don’t really have to try that hard.