News Corp and AIME launch Hoodie Day to promote mentoring for Aboriginal youth

News Corp and the Australian Indigenous Mentoring Experience (AIME) are asking Australians to buy a hoodie to support Indigenous kids wanting to finish school at the same time as their non-Indigenous peers.

‘Hoodie Day’, which will be held on Friday July 7, is a fundraising initiative to support the Aboriginal youth mentoring program.

The theme this year is ‘Making Mentoring Famous’ which seeks to make everyone a mentor to Indigenous Australians.

Jack Manning Bancroft, CEO and founder of AIME, said in a statement: “In the seven years since we launched National Hoodie Day, the AIME hoodie has evolved as a powerful symbol. It is a symbol of black and white coming together and a symbol of belief.

“It is a symbol for change and for a generation of future leaders who strive to create a culture where for every step you take forward in life, you throw your hand back and bring someone with you.

“Any person can mentor, so it’s about spreading the word and making it famous,” he said.

The campaign will run across social media, print, online and broad cast media throughout the nation.

Penny Fowler, News Corp Australia community ambassador and chair of the Reconciliation Working Group at News said: “Our partnership with AIME and the important work they do in facilitating mentorships for Aboriginal and Torres Strait Islander peoples, are stories we believe need to be told, to inform, advocate and inspire others to build a better Australia.

“We remain committed to our participation in the reconciliation of Aboriginal and Torres Strait Islander peoples and all other Australians; to close the gap between Indigenous and non-Indigenous Australians and give back to the communities in which we live and work to secure a stronger future for us all.”

This year’s hoodie was created by a year nine student, Ella Gillespie, who is being mentored in the AIME program.


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