QUT uses former student in ‘Graduate Success’ campaign
QUT grad student Sam Senior has been used as the centre of the university’s new ‘Graduate Success’ campaign showing how he found a ‘dream’ job in San Francisco.
Senior, who studied a double degree of business and software engineering, discusses how he gained experience in Hong Kong, Vancouver, LA and Nice thanks to the university.
Created by BCM, the commercial aims to show future students how they can be successful with QUT and its positioning as “a university for the real world”.
The two 30 second commercials show Senior’s journey which started at QUT to his post-graduate life in San Francisco.
Kevin Moreland, managing director at BCM, said in a statement: “This fantastic brand platform, built on keeping everything ‘real’, from the filming style, to the graduates, to the aspirational yet relatable style, has continued to elevate QUT as the clear market leader in the Queensland tertiary education category for well over a decade.”
The campaign is set to run across television, social media and outdoor.
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