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5 in, 2 out, as Euro RSCG Sydney revamps creative department

Ladd, Johnson, Coll, Bartolini, Pearce, Sparks

Six months since he took over as creative director of Euro RSCG Sydney, Steve Coll has performed his first major piece of surgery on the agency’s creative department, hiring five new creatives and letting two go.

Among the incoming staff is Scott Sparks, a senior creative with 18 years experience at agencies such as Leo Burnett, Publicis and Legas Delaney. Awards to his name include Cannes Lions, D&AD, Creative Circle, Euro Best, Campaign Poster and IPA Effectiveness gold and silver. He has spent the last year studying for a PhD at Queensland University of Technology.

Chris Johnson, a freelance copywriter who’s had stints at Ogilvy, M&C Saatchi, JWT, DDB and Leo Burnett, and David Ladd, a freelance art director, who worked on Leo Burnett’s Earth Hour for WWF, are united as a creative team.

Another team to join is Ben Pearce and Simone Bartolini, from Jack Watts Currie. The pair met at Whybin\TBWA Sydney in 2007, and previously worked at Y&R and DDB.

Two of Euro’s freelance creatives are now surplus to requirements.

“Hiring an extra five for the department means that we are able to limit our reliance on freelance and contractors in the department,” said Coll, who joined from Abbot Mead Vickers BBDO in November 2010.

Julie Burke, Euro RSCG’s MD, who joined the agency to complete a new-look management quartet in March, said of the hires: “Steve hasn’t made changes quickly. He’s been here six months, carefully assessing the people around him, our clients, and what needs to be done.”

She added: “The new hires are people who understand great integrated creative ideas. But not only that. They are people who are bringing in a new energy that is rubbing off on everyone around them. The hunger, passion and excitement levels at the agency are now where they need to be to move us forward.”

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