The pitch list for the agency tasked with cracking what has been called the “most challenging brief of 2012″ has attracted almost 50 expressions of interest. The earthquake devastated the city – and consequently the tourism industry -in February 2011.
Two months after Christchurch and Canterbury Tourism opened the pitch for a new ad agency to create a campaign to encourage Australians to visit Christchurch, Mumbrella understands the the winner is a Sydney agency, with the final confirmation to come shortly.
A spokesperson for Christchurch and Canterbury Tourism told Mumbrella “nearly 50 agencies sent in expressions of interest which was a wonderful response and far exceeded our expectations. They were boutique and mid sized agencies – many of them had personal connections and everyone expressed a real desire to help their NZ neighbours. It seemed to touch a real heartstring”.
The final shortlist consisted of six agencies, thereof whom were from Melbourne and three from Sydney.