Young Sheldon helps Nine to Easter week ratings win
Nine cruised to a comfortable ratings win for the first week of the Easter break.
The network finished the week with a 20.4% share of the five capital city audience in the key advertising demographic of 25-54, according to preliminary ratings from Oztam.
This was ahead of Seven’s 18% and Ten’s 15.4%. ABC had a share of just 8.1% and SBS 3%.
It was also a strong week for Seven and Nine’s secondary channels in 25-54, with 7mate pulling in a metro audience of 5.3% across the week and 9Go attracting 4.8%.
In total people, Nine finished just ahead of Seven, with a share of 18.7% to 18.5%. Ten was well behind on 11.7%, finishing fourth to ABC, which averaged 13.6%. SBS averaged 5% of the total people rating.
Nine’s success in the official non-ratings week was boosted by the decision to air episodes of Young Sheldon, the spin-off from Big Bang Theory.
The best performing episode delivered an average metro audience of just over 1m for Nine on Monday. Meanwhile, the top rating program of the week was last Sunday’s Seven News, which rated 1.1m.
Meanwhile, across all channels, Seven narrowly won the week with a network share of 29.1%, compared to 27.8% for Nine and 17.1% for Ten.
The following table was prepared by Nine based on Oztam data. It includes only the commercial networks, omitting ABC and SBS channels: