60 Minutes app shoots straight to number one
An iPad app offering 60 Minutes viewers access to behind-the-scenes footage shot straight to number one in Apple’s app store within 24 hours of its launch.
As the show aired on Sunday night, topping the prime time ratings with an estimated 1.707m viewers, the app was the most downloaded across all categories in the app store.
The app gives viewers exclusive access to original content from the 60 Minutes online series Extra Minutes, such as extended interviews and behind-the-scenes footage of the production process.
It also features live polling and program interaction via Facebook and Twitter.
60 Minutes is also part of Nine’s new TV app Jump-in that offers viewers access to exclusive content and live interation while watching shows on Channel Nine, GO! and GEM.
Can one record and report neighbours-from-hell directly to 60 minutes HQ?
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