Zoe Scaman joins UM from Naked
Interpublic media agency UM has hired Zoe Scaman from Naked as associate strategy director.
Scaman joined Naked in February 2010 as communications strategist from Photon’s failed social media venture The Population.
She has been running communications strategy and planning for the Coca-Cola account in her year and 10 months at Naked.
“’Zoe is an incredible talent with a real passion for strategic thinking and digitally led ideas,” said UM’s national chief strategy officer Stefan Burford, to whom Scaman will report. “We are accelerating our digital capabilities across UM nationally and Zoe will have a major role to play for key clients on digital strategy and leadership.”
In Scaman’s career to date, she was group digital manager at MediaCom Australia, and before that search marketing manager and BLM Quantum in the UK.
Congrats Zoe! Thoroughly well deserved.
Great move UM, Zoe is a real star with heaps of smarts, she’ll be a great addition to your team.
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What a great hire! The article failed to mention Zoe made the Top 50 Worldwide Emerging Talent Portfolio at Cannes this year too. Congrats Zoe!!
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Well done Zoe, congratulations.
Props to UM – they’ve got one smart cookie heading in their offices.
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weird a planner would leave the planning and consumer understanding utopia and ideas house that is naked to go to a place like UM which is well known for its trading fundamentals.
third exit in a few months.
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Such a talented girl and wonderful person to work with. Congrats Zoe and well done UM!
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