633,000 metro viewers turn to Seven as the AFL finals kick-off

The elimination final between the West Coast Eagles and the Essendon Bombers which saw the Eagles take the Bombers 116 to 61, brought 633,000 metro viewers to Seven last night.

The match aired in Melbourne and Adelaide on Seven’s primary channel, while the other markets watched it on 7Mate. It went up against The Ashes on Nine’s primary channel in all markets other than Sydney and Brisbane, who got the NRL grudge match between the Sydney Roosters and the South Sydney Rabbitohs which saw the Rabbitohs win 16 to 10 for a place in the semi-finals.

Session one of The Ashes fourth test, day two, brought 396,000 metro viewers to Nine, and 357,000 tuned in for session two. 341,000 Sydney and Brisbane metro viewers watched the NRL.

The AFL gave 7Mate the title of most-watched multi-channel with a 7.1% audience share.

With both The Ashes and the NRL, overall it was Nine’s night. The channel held a 22.7% audience share, above Seven’s 19.1%, Ten’s 13.6% and ABC’s 9.0%.

Over on Ten where there was no sport, 633,000 metro viewers tuned in to The Bachelor Australia, and 607,000 watched Gogglebox.

The Bachelor and Gogglebox proved popular with the key advertising demographics – 16-39s, 18-49s and 25-54s – topping all three.

ABC News was the most-watched for the broadcaster with 567,000 metro viewers, followed by 7.30 on 461,000.

Again, overall Seven News was the most-watched program, bringing in 837,000 metro viewers. 790,000 watched Nine News.

Nine Network was the most-watched network overall with an audience share of 33.3%, followed by Seven on 31.7%, Ten with 18.1%, and ABC on 12.7%. Nine was also the most-watched channel with metro audiences 25-54, holding a 22.3% audience share, followed by 19.4% for Ten and 18.4% for Seven.

In metro audiences 16-39, Ten took the top audience share with 21.8%, followed by Nine on 21.5% and Seven with 19.8%.


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