Akcelo appointed to VentureCrowd funding marketing account
Brand experience and innovation agency, Akcelo, has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans.
Former VMLY&R co-CEO, Aden Hepburn, launched Akcelo with two members of his former agency leadership team earlier this year.
Akcelo will drive VentureCrowd’s customer strategy, acquisition and growth programs as part of the transformation program, including Salesforce Marketing cloud integration.
VentureCrowd is a digital investment platform which gives investors access to curated investment opportunities in alternative assets. Rather than receiving a product or making a donation, the investor receives equity or ownership, in the company raising capital.
Founded by former PwC venture capital partner, Steve Maarbani, and Artesian Venture Partners, VentureCrowd was founded in 2013 and currently has 42,000 investors, raising more than $126 million across 63 deals.
VentureCrowd chief marketing officer Chris Lorang, said of the appointment: “We selected Akcelo due to their collective experience in creating successful and complex marketing solutions. We’re delighted to be working with the team.”
Akcelo has also been appointed by brands such as Lion, HCF, TikTok, Primo Foods, Australian Wool and Stocklands.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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