The 6AM Agency wins Hemps Food Australia account
Public relations agency The 6AM Agency has been appointed by Hemps Food Australia to run its public relations account.
The food wholesaler, retailer, manufacturer and exporter appointed the agency to bolster its presence in the market, amplify the nutritional benefits of the brand and change the misconceptions associated with the food company.
With laws and regulations changing to allow the use of hemp in food products, the agency will help drive campaigns through content marketing, influencer engagement, paid media, earned media and owned platforms.
Gill Fish, founder and CEO of The 6AM Agency, said: “We are honoured to be working with Hemp Foods Australia, the largest grower of hemp in the Southern Hemisphere, to help educate Australians about the substantial benefits of this highly nutritious plant.
“We plan to utilise our deep wellbeing communications experience within a creative and integrated communications strategy to drive consumer conversations and engagement for Hemp Foods Australia in the health and wellbeing category,” Fish said.
Other clients of The 6AM Agency include: Comvita, Burt’s Bees, Raydel, Huon Salmon, Wholesome Child, Blackmores, BioCeuticals, Fusion and IsoWhey.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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