7-Eleven and Mobil are making driving (un)forgettable, via CHEP Network campaign

7-Eleven has partnered with CHEP to advertise its latest partnership with petrol brand Mobil – one that enhances the fuel experience of drivers nationwide.

Mobil’s fuelling stations at 7-Eleven have been reworked with new technology “to enhance engine performance” for drivers via Mobil’s newest fuel range.

So, to celebrate this and the notion that drivers can go further ever before, the iconic convenience store chain worked with CHEP to create and launch an integrated campaign. The platform is helmed by a hero film directed by Revolver’s Jeff Low, featuring a hero lying across the hood of a car as its driver – the film’s villain – races down a highway under a sky churning with storm clouds.