7-Eleven launches new beauty product via CHEP Network

Kalila Welch

March 22, 2022 9:38

7-Eleven has taken an unlikely leap into the world of beauty, commissioning a limited edition coffee body scrub to showcase the quality of its fresh coffee grounds, via CHEP Network.

The campaign is aimed at convincing Australia’s young coffee aficionados that the quality of 7-Eleven’s coffee is worthy of their taste buds

The scrub will be sold exclusively at Adore Beauty from from the 22nd of March, for the same retail price as a 7-Eleven coffee, $1, though stocks are limited. It will promoted by Australian actor Olympia Valance, who is the face of the campaign.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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