7-Eleven launches new beauty product via CHEP Network
7-Eleven has taken an unlikely leap into the world of beauty, commissioning a limited edition coffee body scrub to showcase the quality of its fresh coffee grounds, via CHEP Network.
The campaign is aimed at convincing Australia’s young coffee aficionados that the quality of 7-Eleven’s coffee is worthy of their taste buds
The scrub will be sold exclusively at Adore Beauty from from the 22nd of March, for the same retail price as a 7-Eleven coffee, $1, though stocks are limited. It will promoted by Australian actor Olympia Valance, who is the face of the campaign.
CHEP Network won the 7-Eleven creative account from Leo Burnett in September 2020 and have since lead a number of campaigns for the brand, collaborating with Client Liaison to promote 7-Eleven’s app and recently launching the ‘wonderfully easier’ brand platform.
7-Eleven s not the first Australian convenience franchise to launch into the world of retail, with McDonalds and Subway both releasing collaborations with Budgy Smuggler over the recent Summer season.
Commenting on the campaign, 7-Eleven’s head of marketing communications, Adam Jacka, said that the Coffee Body Scrub is a fun and innovative way to showcase the quality of freshly ground coffee that Australians enjoy every day.
“We’re thrilled to be launching 2022’s most unexpected arrival in beauty, the 7-Eleven coffee body scrub. We take great pride in sourcing high quality beans from across the world to provide great tasting, consistent and freshly ground coffee to customers every day,” he said.
Glen Dickson, deputy CCO at CHEP Network, adds, “The 7-Eleven Coffee Body Scrub is a simple way to get the coffee critics and doubters to reconsider their opinion of one of Australia’s best-selling coffees. It’s freshly ground from real beans. Here’s the proof.”
The 7-Eleven Coffee Scrub is produced locally in Australia, is 100% naturally derived, vegan and cruelty-free.
Credits:
Client: 7-Eleven Australia
Adam Jacka – Head of Marketing Communications
Eva Karakaltsas – Marketing Manager
Helen Quint – Senior Design
Lara Stephens – Brand Manager
Creative & PR Agency: CHEP Network
Media Agency: phd
Director/Photographer: Sam Wong
Coffee Scrub Manufacturer: Botany Essentials Pty Ltd
Distributor: Adore Beauty
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