72andSunny wins branding duties for Rockwear without pitch
72andSunny will undertake a brand transformation for activewear company Rockwear after being appointed without a competitive pitch.
72andSunny’s remit will include developing a new brand strategy, holistic brand identity, and a launch campaign for a new brand platform.
Natalie Lenton, GM Rockwear commented: “We were really impressed by the quality and brand experience of the 72andSunny team but most importantly they felt like an agency that we could work in close partnership with”
Ross Berthinussen, president 72andSunny ANZ, added: “The Rockwear brief really spoke to us, the company has been incredibly successful to date and is now looking to transform the brand and business to attract a new generation of customers and fuel the next stage of growth. We also have a great connect with the Rockwear team, it feels like we share a lot of the same values and will have a heap of fun working together”.
The new appointment follows other recent wins for the agency. including Who Gives A Crap, Four Pines and Edith Cowan University.
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