7Connect to go live this weekend ‘turbocharging’ national reach

Calum Jaspan

April 14, 2022 9:59

7Connect, a new advertising product from Seven Network is set to launch this weekend, with the aim of ‘turbocharging’ national reach for advertisers.

The new product is part of Seven’s strategy to “deliver unmatched national total video trading for commercial partners and brands”, and in doing so, allow its clients to place one TVC to be broadcast across all metro and regional markets simultaneously, as well as across 7plus and online.

7Connect will launch this Sunday, 17 April during 7 News at 6PM, featuring a new Hyundai campaign, ‘We’re not waiting for the future | Imagine that’.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.