7Connect to go live this weekend ‘turbocharging’ national reach

7Connect, a new advertising product from Seven Network is set to launch this weekend, with the aim of ‘turbocharging’ national reach for advertisers.

The new product is part of Seven’s strategy to “deliver unmatched national total video trading for commercial partners and brands”, and in doing so, allow its clients to place one TVC to be broadcast across all metro and regional markets simultaneously, as well as across 7plus and online.

7Connect will launch this Sunday, 17 April during 7 News at 6PM, featuring a new Hyundai campaign, ‘We’re not waiting for the future | Imagine that’.

Seven’s Georgie Nichols

NSW sales director at Seven, Georgie Nichols said the network is focused on creating “easier and more effective” ways for advertisers to reach its “unrivalled audience”, following the acquisition of Prime.

Nichols also called Seven “the largest premium video content company in the country” following the deal.

“7Connect is a new product within Seven’s Enhanced Advertiser and Viewer Experience [E.A.V.E.] initiative and was developed to help brands easily maximise reach across capital city and regional markets on our broadcast and premium digital channels.”

“7Connect is the best place for brands to achieve fast and effective reach across Australia’s most-watched network and we are thrilled that Hyundai and its media agency, Hearts & Science, are the first to take up the opportunity and we can’t wait to see their new brand spot up in lights this Sunday.”

Marketing director at Hyundai, Kevin Goult said: “Hyundai Motor Company demonstrates and delivers leadership in innovation. Locally in Australia we excite with the innovative products on sale today. At Hyundai, we believe innovation comes in more forms than just product, it’s the product and services that are available. What better way to demonstrate such attributes than by launching the campaign via another innovative and exciting platform such as 7Connect?

Hearts & Science business director, Gail Halbert added the agency is “proud” to be partnering with the network to launch the new product, and the new campaign needed “unmissable” media moments to showcase Hyundai as the “most progressive automotive brand in Australia”.

“A nationwide 6pm news roadblock across linear TV and digital screens is the perfect platform to launch Hyundai’s new brand messaging into market.”

While Seven’s new product is aimed at increasing national reach, rivals Nine launched a new ad-tech product, ‘Dynamic Ads’ on its 9Now platform two weeks ago, focused on personalisation direct between brands and viewers.

National sales director at Seven West Media, Natalie Harvey further spoke about the 7Connect podcast on this week’s podcast.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.