F.Y.I.

7news.com.au reaches average daily audience of 613,945 for Nielsen DCR debut

On its Nielsen debut, 7news.com.au has reached over 800,000 readers, as of June 7.

The announcement:

7NEWS.com.au debuts on Nielsen DCR Reaches over 800,000 on Friday 7th June1

7NEWS.com.au’s debut on Nielsen’s Current Events and Global News Digital Content Ratings (DCR) chart, shows Seven’s strategy to own and operate its direct to consumer products is delivering significantly better results than when they were housed within Yahoo7.

Furthermore, just two months after launch 7NEWS.com.au is already engaging bigger audiences than the Daily Mail, The Age, Herald Sun, The Daily Telegraph and The Australian.2

The Nielsen data shows that in the first seven days of fully audited traffic 7NEWS.com.au engaged an average daily audience of 613,945.2

This is 23% higher than 7NEWS achieved when owned and operated by the Yahoo7 joint venture.3

Seven’s Director of News and Public Affairs Craig McPherson said: “The success of 7NEWS.com.au marks a monumental moment in our 7NEWS and Public Affairs offerings. We now have ownership of our mighty product across every platform every hour of every day.

“This digital expansion of the 7NEWS brand follows the successful launch of The Latest which, as Australia’s only commercial TV late news service, is now also supplying premium news content to 7NEWS.com.au.

“Meanwhile, our 6pm broadcast bulletins are increasing share in every market, and when you consider that in the first week of June alone we saw 7.4 million engagements across 7NEWS’ social channels4, it is clear that 7NEWS is the pre-eminent multi-platform news brand in Australia, bar none.”

The launch of 7NEWS.com.au was the last component of Seven West Media’s (SWM) strategy to own and operate all its direct to consumer products. Since executing the strategy, SWM’s digital audiences have grown across the board –

  • SWM achieved its highest ever Unique Audience in April 2019, for a third consecutive month, reaching 5.7m Australians (up 17.2% YOY)5
  • 7plus BVOD consumption grew by 54% YOY in May, to more than double the consumption recorded by PLUS7 in May 20176, and re-gaining the largest share of BVOD minutes streamed across live and video on demand amongst Commercial FTAs7
  • Pacific achieved its Highest Ever Unique Audience in April 2019, for the second consecutive month, reaching nearly 3m Australians (+43% YOY)8. Pacific continues to build on the strong momentum that commenced with the migration of assets from the Yahoo7 JV back in May 2016, a transition that resulted in the tripling of the portfolio’s online performance.9
    The West Australian has also benefitted from its own migration from Yahoo7, doubling its monthly unique audience10

Seven West Media digital sales director James Bayes said: “The immediate success of 7NEWS.com.au is more proof that our strategy is working – having full control of our digital assets has enabled us to quickly become one of Australia’s largest and fastest growing digital publishers.

‘We are now better positioned than ever before to support the growth of our clients with scaled data, insight and content led solutions.

“We’re incredibly confident in our ability to create and sustain leadership across key verticals with significant investment in digital content, product, technology and commercial operations.”

7NEWS.com.au features content from Australia’s most-watched and trusted television news service, 7NEWS. An average 1.5m million Australians tune in each weeknight at 6.0011 for the most comprehensive and up-to-the-minute coverage of local and international news, sport and weather.

Seven’s morning news at 11.30 and weekday afternoon local news at 4.00 lead in all individual metro markets– Sydney, Melbourne, Brisbane, Adelaide and Perth.12

Sources:

1 Nielsen Digital Content Ratings, Daily Unique Audience, P2+, 7/6/2019, Text.

2 Nielsen Digital Content Ratings, Current Events & Global News brands & Sub-brands ranked by Average Daily Unique Audience, P2+, from 1/6/2019 to 7/6/2019, Text.

3 Nielsen Digital Content Ratings, 6-Month Average Daily Unique Audience, P2+, from 1/10/2018 to 31/3/2019, Text.

4 Shareablee Analytics (June 2019)

5 Nielsen Digital Panel, Monthly Unique Audience, P2+, April 2019.

6 OzTAM VPM, total live and video on demand minutes, May 2019 vs. May 2017.

7 OzTAM VPM, share of total live and video on demand Commercial Free-to-Air minutes, May 2019 – CFTA incl. Seven, Nine and Ten.

8 Nielsen Digital Panel, Monthly Unique Audience, P2+, April 2019. Pacific is reported by Nielsen as “Seven West Media Network (Pacific Digital)”

9 Nielsen Market Intelligence, Average Daily Unique Browsers, Monthly, May 2019 vs. May 2016. The Pacific portfolio is reported by Nielsen as “Seven West Media Network (Pacific Life & Style Network Total)”.

10 Nielsen Market Intelligence, Average Daily Unique Browsers, Monthly, May 2019 vs. May 2016. Whilst part of Yahoo7, The West was reported by Nielsen as “thewest.com.au Network”

11 OzTAM (Metro), RegionalTAM (Regional), Combined/National: Seven News 6pm (weeknights), average audience, SYTD: 10/2-10/6/19. Data: Cons7 prior L7D, Overnight L7D)

12 OzTAM (Metro). Seven News 11.30am & 4.00pm (weekdays), average audience, SYTD: 10/2-10/6/19. Data: Cons7 prior L7D, Overnight L7D

Source: Seven media release

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