Bing fast forwards the ads

Tim Burrowes

August 4, 2009 3:32

Here’s a nice ad from the US I just stumbled upon.

It ran about a month ago. Search engine Bing paid for the ads to be run on fast forward during the Daily Show With Jon Stewart. Clever stuff.

Tim Burrowes

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Wolfie Rankin 4 Aug 09

I don’t like ads much, but I find when I watch long shows or movies on ABC, I need to go and “water a tree”. Ads are good for letting a guy have a pee, or a tea… Just because they’re there, doesn’t mean we always see them.

Wolfie!

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Katie Harris 4 Aug 09

I like it!

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Obviously someone at FOXTEL 5 Aug 09

Thats how I see ads every time with IQ. Great concept though from Bing, thought about doing similar to advertise IQ a while back but would be expensive.

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